2016-17 Unit Plan
Photography

Mission Statement

The photograph has greatly influenced our visual heritage and is a medium practiced by countless people worldwide.  Our Mission is to provide students a quality photographic education in the area of technique, aesthetics, creativity and content, and historical and contemporary trends in photography.

We strive to provide both commercial, and fine art students, access to state-of-the-art equipment and technology, and to instill a strong sense of photographic history as well as grounding in current photographic theory. Digital and traditional approaches to the medium are explored as both represent the historic and current trends in the industry.  We believe the many aspects of fine art photography inform and improve commercial work and vice versa; this multi-disciplinary philosophy underlies most of our curriculum.

Photography has gone through significant technological changes since the development of electronic imaging.  Photography education in the 21st century must maintain relevance to meet the needs of contemporary students.  Photography instructors have an opportunity to create a dynamic new paradigm that blends the full spectrum of the photographic experience.


Program Description

Butte College’s Photography Program offers two areas of training for students interested in a career in photography: a major in Commercial Photography and a major in Fine Art Photography. Courses in digital and traditional photography provide a strong foundation for either career path.

While commercial photography classes’ offer an emphasis in technique to enable students to 
create images to professional standards, fine art classes offer instruction in the manipulation of 
materials, creative expression, development of a personal esthetic and presentation in order to allow photographers to create a strong personal response to personal issues as well as those in the world around them.

However, we strongly encourage students to participate in both venues; since artists can benefit 
from strength in technique and a strong personal esthetic can give a commercial photographer the 
edge needed to be successful in their chosen career. This unique integration of the two areas of 
photographic expertise, often separated educationally, is one reason why the program is 
recognized by the community at large as one of the strongest and most diversified photography 
departments in Northern California.

Our courses are taught by experienced instructors with years of expertise and knowledge in both the commercial and fine art avenues of photography.  To continue providing excellent instruction in our diverse range of classes, two new associate faculty members have been recently added to our program.

Our course offerings are as follows:

AS DEGREE IN PHOTOGRAPHY– 60 units
The major consists of 26 units.
Changes: The required units for the AS Degree in Photography have been changed from 46 units to 26 units.  12 out of the 26 units are core classes (family of classes) with 14 additional units from other required courses for the major.  The changes in unit load will permit students to complete the major within one year.
The following four core courses are the photo family of classes: 12 units

PHO 2 Introduction to Photography – 3 units
PHO 4 Color Photography - 3 units (P) OR PHO 6 Black and White Photography – 3 units (P)
PHO 8 Commercial Photography - 3 units (P)
PHO 7 Stock Photography - 3 units (P)

Butte College photography classes also serve the rest of the college community since they are 
prerequisites for other areas of study: Art, Graphic Design, Telecommunications and the Media 
Services Program is representative. Many students have returned to inform us that an overall 
knowledge of photography was the skill that caused an employer to choose them over another 
applicant otherwise equally qualified for the job.


	


Student Learning/Administrative Unit Outcomes

AS Degree in Photography
1. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
2. Produce photographs suitable for seeking career opportunities in photography.
3. Solve creative problems in photography, including research and synthesis of technical, aesthetic, and conceptual knowledge.
4. Communicate photography concepts to specific audiences using proper visual, oral, and written presentation skills.
5. Evaluate photographic works, including their own, using professional terminology.

Certificate in Professional Photography
1. Demonstrate the safe use of photographic equipment in the studio and on location.
2. Produce photographic images for a variety of applications including industrial, medical, product display, architectural, portrait, food and fashion modeling.
3. Use computer software to edit and enhance photographic images for a variety of media including magazines, newspapers, brochures, television, and the internet.
4. Produce a selection of photographic images for a professional resume.

The Photography area has been without Full-time leadership since the retirement of Dennis Wickes several years ago.  I began to manage this area this past Fall.  An excerpt from Fall 2014 SLO report illustrates the challenges we face when an area is staffed only with Associate faculty:

"The photography instructors could not meet in person as they are associate faculty and their full time jobs made such a meeting impossible. Instead, the group shared the results of their individual assessments via email. In summary, it became apparent that each instructor needs to spend more time with the basic concepts of photography such as terminology to insure that students have the proper theoretical perspectives to properly analyze a portfolio of photographs for their technical and artistic qualities.

The group decided that it might be helpful if they collaborated on developing a glossary of commonly used photographic terms that would be included in all photo classes to insure that all students were exposed to the same  information and held accountable to similar standards of performance. This will help insure that all photo students, regardless of which class they take, will be exposed to the same basic body of technical knowledge required for future success."

This also serves to highlight that instructors Michelle Davis, Elizabeth Kuiper, Jenn Daly, and Michael Agliolo are endeavoring to collaborate the best they can to improve student success relative to SLOs and PLOs.

 


Standards/Goals for Student Achievement (OSLED Departments)

 

 

                          

College

 

 

Program

 

Indicator

Source

2013-2014 Performance

Standard

Five Year Goal

Fall 2014 Performance

Standard

Five Year Goal

Course Success

 

 

 

 

 

 

 

-          Overall

PDR

71.1%

70%

73%

 

 

 

-          Transfer/GE

PDR

71.5%

 

73%

 

 

 

-          CTE

PDR

75%

 

77%

76.8%

70%

80%

-          Basic Skills

PDR

51.7%

 

55%

 

 

 

-          Distance Ed (all)

PDR

62.5%

 

64%

 

 

 

Persistence (Focused).  Note:  The Persistence (Focused) that is included in the PDR is a different indicator than the three-primary term persistence indicator, from the state Student Success Scorecard, that is used to measure institutional persistence.  The Focused Persistence indicator measures the percentage of students that took a second course in a discipline within one year. There is no relationship between the college and program standards in this area.

PDR

72.6%    (Three-Term) Scorecard

67%

(Three-Term) Scorecard

75%

(Three-Term) Scorecard

35.3%

30%

45%

Degrees

PDR

1,455

 

1,600

9

5

15

Certificates

PDR

366

 

475

CC: 15

CC: 10

CC: 20

Developmental Strand Completion

 

 

 

 

 

 

 

-          English

State

42%

 

45%

 

 

 

-          Math

State

30.7%

 

33%

 

 

 

-          ESL

State

25%

 

28%

 

 

 

Licensure Pass Rates

 

 

 

 

 

 

 

-          Registered Nursing

SC

 

 

 

 

 

 

-          Licensed Vocational Nursing

SC

 

 

 

 

 

 

-          Respiratory Therapy

SC

 

 

 

 

 

 

-          Paramedic

SC

 

 

 

 

 

 

-          Cosmetology

SC

 

 

 

 

 

 

-          Welding

SC

 

 

 

 

 

 

Job Placement Rates

PIV

 

 

 

 

 

 


                                            The Photography program is in compliance with the standards. Success rates for this program are at the mid-point of the four year range (68.6% - 80.7%). These success rates are actually very good, and are better than characterized here: 78% is not mid-point; it is upper range (78% is closer to 80% than it is to 69%).  That said, success rates can be improved by better coordinating course content and sequencing.  We are already discussing this, and plan to revise our curricula and offerings accordingly.  Degree production is at the high end of the four year range (5-9) and local certificate production is at mid-range (11-18). We should celebrate the degree production figure at the high end and commend the Associate Faculty that are responsible for teaching all the courses in this discipline.  We can look into the suggested large-unit certificate.    Focused Persistence is now 35.3%. This is at the mid/low-range over the past four years (30.4% to 45.5%). Fill rates tend to be fairly high. We can continue to improve persistence by restructuring and streamlining the program for both the degree and certificate programs.

Standards/Goals for Student Achievement (All Other Departments)

NA


Strategic Direction

Practicing strategic enrollment management that integrates financial planning with student need and achievement.

We tailor our Photography class schedule to meet student demand and ensure that both art majors, who need specific courses for degree completion, and non-majors who need a course for other reasons, are able to enroll in the courses they require. 

Strategic Scheduling

We plan to restructure and streamline the course offerins and program to better prepare students for work in the field and for transfer.


Program Review

I was not able to find the Program Review reports for Photography when I followed the link provided.  As I did not have jurisdiction over this program until this academic year, and was not involved in their Program Review, I am unable to complete this section at this time.  Please provide a link to this Program Review Document.


Department Goals

1.  Enhance the quality of instruction in our core classes.

2.  Update and better coordinate our curricula.

3.  Measure and report SLO and PLO attainment in all of our Photography courses.


Future Development Strategies

Strategy 1 - SLOs, PLOs...

Continue the work of refining and implementing the assessment of meaningful Student Learning Outcomes in each of our photography courses.


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Using Data-Informed Processes for Continuous Improvement
  • Maximizing Resources to Support Student Learning

Supporting Rationale

Student Learning Outcome assesments given in each photography course help ensure the program's entended goals.  Faculty will be able to adjust and/or reenforce course content based on SLOs so students more readally absorb and retain information valuable to their future careers.


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: No
Supports Changes from Student Learning Outcomes Assessment: Yes

Strategy 2 - Photo Lab Tech hours

Increase photo lab tech position to 12 months


Initiatives
  • Supporting Student, Faculty and Staff Success
  • Maximizing Resources to Support Student Learning

Supporting Rationale

It is impossible to full maintain the dark room and digital labs on a 10 month contract. The summer month is critical to proper maintenence and repairs of lab facilities and hardware


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 3 - Budget backfill

Budget extra funds to cover lab costs no longer paid for via student fees


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Maximizing Resources to Support Student Learning

Supporting Rationale

Student fees can no longer be used for lab materials. We need to have increased budget support to pay for these essential items or the lab will have to be closed


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 4 - Equipment replacement...

Funding required to purchase needed photographic hardware to keep classes relevant and reflective of current professional practices


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Maximizing Resources to Support Student Learning

Supporting Rationale

The equipment used in photo classes is obsolete, broken and unrepairable. We must replace this gear if we are to keep our training up to date and relevant


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Strategy 5 - Hire Fulltime Tenure-track instructor in Photo.

Hire a full-time tenure-track photography instructor.


Initiatives
  • Enhancing a Culture of Completion and Academic Achievement
  • Supporting Student, Faculty and Staff Success
  • Using Data-Informed Processes for Continuous Improvement
  • Maximizing Resources to Support Student Learning

Supporting Rationale

Until the retirement of Dennis Wickes several years ago, and for the past three decades, Photography has had full-time leadership.  The Photography area was built under the talented direction of Geoff Fricker, collaborating with many excellent imaging-professionals who have served us as associate faculty, and assisted by our knowledgeable and dedicated Lab Tech Davin, Schreindl. 

We need to restore this lost position in order to better accomplish our goals of providing top-quality instruction in our core classes, updating our curricula, managing our budget and facilities, and measuring and reporting SLO and PLO achievement in all of our courses.

 


Supporting Rationale Alignment
Supports Previous Program Review Recommendations: Yes
Supports Changes from Student Learning Outcomes Assessment: No

Requested Non-Financial Resources

Current Financial Resources

none

Augmentation Requests

Original Priority Program, Unit, Area Resource Type Account Number Object Code One Time Augment Ongoing Augment
Description Supporting Rationale Potential Alternative Funding Sources Prioritization Criteria
1 Photography Personnel 11-000-512-1-101100 52210 $0.00 $7,384.00
Year Round Lab Technician Support 1,2,3,4 (all letters), Restore reduction of Photo Lab Tech, Davin Schreindl's position to 12-months per year.
  • Resolving health, life, and safety issues
  • Maintaining core programs and services
2 Photography Operating Expenses $0.00 $2,500.00
darkroom expenses State law forbids using lab fees to pay for darkroom chemicals and other classroom supplies. This augmentation will cover the annual cost of required materials that are absolutely required to offer PHO 2 and other photo classes that use the darkroom
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
3 Photography Equipment $10,000.00 $0.00
4 Omega LPL 670VCCE 6x7cm Variable Contrast Black & White Enlarge current enlargers are 20 years old and are obsolete…they need to be replaced with state of the art hardware
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
4 Photography Equipment $4,500.00 $0.00
Beseler Audible/Repeating Enlarging Timer Current dark room timers don't give accurate results which are critical to proper printing procedures
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
5 Photography Equipment 11-000-512-1-101100 56410 $3,000.00 $0.00
5 Nikon Digital cameras – D5100 model 1A, 3B, Nikon digital cameras for taking hi-rez DSLR images.
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
6 PHOTOGRAPHY Equipment $1,800.00 $0.00
5 SLR Film Cameras These cameras are needed for our core PHOTO 2 course, and our present cameras are old and prone to malfunction.
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
7 Photography Equipment 11-000-512-1-101100 56410 $2,000.00 $0.00
3 studio mono lights Needed to add flexibility to our current studio lighting set up. Also useful for training students to use the same kinds of lighting used in the professional industry.
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
8 Photography Equipment 11-000-512-1-101100 56410 $300.00 $0.00
3 Handheld light meters 1A, 3B, 3 Handheld light meters for use in photo studio.
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
9 Photography Equipment 11-000-512-1-101100 $800.00 $0.00
UV Light Box An Ultraviolet (UV) Light box is needed for non-silver photography, such as cyanotype, van dyke and gum bichromate prints. While the prints can be produced with sun light, the UV Light Box is needed for times when weather does not permit and when very precise exposure is a necessity.
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals
10 Photography Equipment 11-000-512-1-101100 56410 $3,000.00 $0.00
3 Medium Format Cameras 1A, 3B, Medium format cameras for use in photo studio.
  • Maintaining core programs and services
  • Directly supporting meeting department standards/goals for student achievement and/or supporting the college in meeting its student achievement standards and/or goals